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Tiki (Tiki Global Pte. Ltd. / Tiki Corporation)
Tiki runs one of Vietnam's biggest online shopping marketplaces, selling everything from books and electronics to groceries, with its own fast delivery network.
Tiki is an online shopping mall for Vietnam. Shoppers open its website or app to buy things like phones, cosmetics, household goods, and books, then get them delivered fast — often within a day or two in big cities. It started life focused on selling books, then widened into a full marketplace where thousands of outside merchants list their own products alongside Tiki's own stock.
The way it makes money is straightforward: it earns a cut of each sale, charges merchants to sell on its platform, and makes money on advertising and other services. What sets Tiki apart is delivery speed and trust — it built its own logistics arm and famously pushed "TikiNOW" two-hour delivery, plus a policy of authentic products and easy returns, which matters a lot in a market where buyers worry about fakes. The competition is fierce. Shopee, owned by Sea Limited, is the giant of Southeast Asian e-commerce, and Lazada (part of Alibaba) and the fast-growing TikTok Shop all fight for the same shoppers. Vietnam's online retail market is crowded and price-driven, and Tiki has struggled to turn a profit while battling better-funded rivals — it has leaned on layoffs and cost cuts in recent years to survive.
Tiki is privately held, backed by investors rather than public shareholders, and its ambition is to be the reliable, quality-focused option in a market obsessed with cheap prices. Whether that niche can pay off against the giants is the central question hanging over the business.
Saved answer · last researched 10 Nov 2026