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PT Bukalapak.com Tbk
Bukalapak runs an online shopping platform where Indonesians buy physical goods and digital products like mobile credit and vouchers.
Bukalapak is one of Indonesia's big homegrown online marketplaces. It runs a shopping site and app where people buy everyday physical goods — clothes, gadgets, household items — and also digital products like mobile phone credit, data packages, and vouchers. Sellers, from small independent merchants to larger stores, use it to reach buyers across the country.
What makes Bukalapak unusual is its focus on the parts of Indonesia that big e-commerce players often ignore. It built a network of small local shops, called warungs, that act as pickup points and digital agents, helping people buy online even if they lack a bank account or reliable delivery address. Those same shops sell digital products through Bukalapak's Mitra system, earning a small commission. So the company earns money mainly by taking a cut of marketplace transactions and by selling those digital products through its partner network. That strategy has been a hard business to make profitable. Bukalapak is a public company on the Indonesia Stock Exchange, and it has struggled to turn a consistent profit as it competes with larger, better-funded rivals like Sea Limited's Shopee and GoTo's Tokopedia. It has cut costs and refocused on its most reliable money-makers, including the digital products and Mitra business, rather than chasing growth at any price.
The company went public in 2021 in one of Indonesia's biggest-ever listings, a moment of great optimism for the local tech scene. Since then the story has been about discipline: trimming losses, tightening spending, and trying to prove the marketplace and partner-shop model can stand on its own. It is a bet that serving Indonesia's smaller towns and corner stores is a real business, not just a nice idea.
Saved answer · last researched 12 Nov 2026