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Dodo Brands Oy
Dodo Brands is a Finnish restaurant company that runs pizza and fast-food chains, mainly the Dodo Pizza chain it is using to expand internationally.
Dodo Brands is a restaurant company that owns fast-food brands — most famously a pizza chain called Dodo Pizza — and makes money by selling pizzas and other food to hungry customers through its own delivery-focused stores. Its big idea is not fine dining but speed and convenience: you order a pizza, it arrives fast, and the company keeps the operation lean and techy, with its own software handling orders, deliveries, and store management.
The important twist is that Dodo grew up in Russia, where it built the Dodo Pizza brand into a national player with hundreds of locations. It then moved its corporate base to Finland and restructured around a holding company, Dodo Brands. It now pushes its brands abroad through franchising — outside partners put up much of the cash to open stores, run them day to day, and pay Dodo for the right to use the brand and systems. That turns Dodo into more of a brand-and-software supplier than a company that owns every kitchen. Customers pay for pizza; franchisees pay Dodo for the recipe, the brand, and the tech. That franchise model is the core of the business case. When it works, growth is fast and cheap because someone else funds the stores. When it doesn't, all the soft power of a brand with no company-owned cash machine underneath can look fragile. Dodo also owns other food concepts, and it has experimented with new formats to keep growing beyond pizza.
The company's story is a genuinely unusual one: a pizza brand born in Russia, then rerooted in Finland to try to become an international chain. That makes it a test of whether a fast-food brand, built in one market and moved to another, can scale worldwide against giants that already sell pizza everywhere. The bet is that technology and franchise speed can outrun the big chains — but it is still a bet.
Saved answer · last researched 10 Nov 2026