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It runs Pizza Hut restaurants across Indonesia, selling pizzas, pasta, and fried chicken to hungry local customers.
PT Sarimelati Kencana Tbk is the company that holds the master franchise to run Pizza Hut in Indonesia. That means it does not own the Pizza Hut brand — that belongs to the American parent, Yum! Brands — but it pays for the right to open and operate Pizza Hut restaurants across the country, and it keeps the profits from those restaurants. Its customers are ordinary Indonesian families, students, and office workers who want pizza, pasta, or fried chicken, either dining in, taking away, or ordering delivery. Money comes in mostly from restaurant sales, and a growing slice comes from delivery and digital orders.
Think of it as running a popular food stall inside someone else's famous brand name: you do the cooking, the staffing, the rent, and the marketing on the ground, while the brand owner collects a fee and sets some of the rules. Sarimelati runs several restaurant formats — full dine-in Pizza Huts, smaller express outlets, and delivery-focused kitchens — to reach different kinds of neighborhoods. Around half its revenue comes from dine-in, with delivery and takeaway making up the rest, and it also earns a bit from bulk catering and events. Its costs are dominated by food ingredients, staff wages, and rent, so when chicken, cheese, or wheat prices jump, margins get squeezed fast.
The company listed on the Indonesia Stock Exchange in 2018, and like many restaurant operators it has faced a tough stretch lately: rising ingredient costs, cautious consumer spending, and heavy competition from local pizza and fried chicken chains have pressured profits. It still pays attention to its free cash flow mainly by keeping restaurants efficient and trimming underperforming outlets rather than expanding aggressively. For a curious reader, the key question is simple: can Sarimelati keep Indonesians ordering pizza as disposable income grows, or will cheaper local food win the fight?
Saved answer · last researched 11 Oct 2026