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LG H&H makes and sells beauty and personal care products, household cleaning goods, and dental care items to consumers.
LG H&H is a South Korean consumer goods company that sells the everyday stuff people put on their skin, use to clean their homes, and brush their teeth with. Its best-known brand is The Face Shop, a cosmetics and skincare chain with stores across Asia and beyond, and it also owns beauty brands like Whoo and Su:m37 that sell premium skincare, often built around traditional herbal ingredients. On the household side, it sells detergents, fabric softeners, and cleaning products under brands like Safe and Homestar, and its dental care line includes toothbrushes and mouthwash.
The company makes money by selling these products through many channels: its own retail stores, department stores, drugstores, online shops, and overseas distributors. Customers choose LG H&H because the brands are familiar and trusted, especially in Korea, where the company has been a household name for decades. The beauty business is the growth engine, particularly in markets like China and Japan where Korean skincare has a big following, while the household and dental products provide steady, reliable sales at home. LG H&H is part of the LG group, the same sprawling Korean conglomerate that makes electronics and chemicals, though the cosmetics and household business runs as its own listed company. That connection gives it scale and resources but also ties its reputation to the wider group. Competition is fierce: it battles global giants like L'Or茅al and Est茅e Lauder in beauty, and local rivals like Amorepacific in Korea. The company spends heavily on marketing and product development to keep its brands fresh, and it has been expanding into new markets and product categories to reduce its dependence on any single region.
Like many consumer goods companies, LG H&H generates steady cash flow from selling repeat-purchase products. It uses that money to pay dividends, invest in new products and stores, and fund expansion. The business is not without risk: beauty trends shift quickly, overseas markets can be volatile, and a slowdown in Chinese demand for Korean cosmetics has hurt results in recent years. Still, the company's mix of trusted brands, broad distribution, and everyday essentials gives it a sturdy base that is hard for rivals to dislodge.
Saved answer 路 last researched 15 Nov 2026