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Pagani Automobili S.p.A.
Pagani builds a small number of extremely expensive, hand-made supercars for wealthy collectors.
Pagani is a tiny Italian carmaker that builds some of the most expensive and exclusive supercars in the world. It makes only a few dozen cars a year, each assembled largely by hand in a small factory near Modena, Italy, and sells them to wealthy collectors for millions of dollars apiece. The cars are known for wild aerodynamics, titanium and carbon-fiber construction, and interiors that look more like jewelry than transportation.
The company was founded by Horacio Pagani, an Argentine engineer who worked at Lamborghini before striking out on his own. Its two main models are the Huayra and the newer Utopia. The Utopia is notable because it deliberately sticks with a big V12 engine and a manual gearbox option at a time when most supercar makers are switching to hybrid or electric power. That old-school approach is a selling point to the kind of buyer who already owns a Ferrari and wants something rarer and more personal. Pagani is not a volume business and doesn't try to be. It makes money on very high margins per car rather than selling lots of them, and its order books tend to run years ahead. Customers pay for craftsmanship, exclusivity, and the fact that no two cars are quite alike. The company also sells a smaller, cheaper entry model and has branched into limited-edition versions to keep collectors interested.
Because Pagani is privately held by Horacio Pagani and his family, there is little public financial detail. It competes at the very top of the market against brands like Bugatti and Koenigsegg, and it has survived for decades by staying small, staying profitable, and staying true to its founder's obsession with detail.
Saved answer · last researched 10 Nov 2026