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Globo Comunicação e Participações S.A.
Globo is Brazil's biggest media company, making and broadcasting TV shows, news, and sports across free TV, streaming, and digital platforms, and selling advertising against that audience.
Globo is the company Brazilians simply call "a Globo." It runs the country's dominant free-to-air TV network, produces the telenovelas and news programs that tens of millions of people watch nightly, and owns a large share of the country's pay-TV channels and streaming service. If you grew up in Brazil, Globo was likely the background noise of your childhood — the evening news, the big football matches, the 8 p.m. soap opera everyone talked about the next day.
The money mostly comes from advertisers. Companies pay Globo to put their products in front of huge, reliable audiences, and that advertising business funds the expensive work of producing original shows, running newsrooms across the country, and buying sports rights. Globo also earns subscription revenue from pay-TV and from its streaming platform, Globoplay, which it has pushed hard as viewers drift away from traditional television. The company has invested heavily in digital products and journalism to keep its audience as viewing habits shift toward phones and the internet. Globo's grip on Brazilian media is unusual by global standards. For decades it was effectively the country's only national commercial broadcaster of scale, and its evening newscast and prime-time novelas shaped national conversation in a way few companies anywhere can match. That dominance has made it a political lightning rod, criticized by governments and rivals across the spectrum, and it has also made it a target as streaming giants like Netflix and Amazon compete for Brazilian eyeballs and advertising budgets.
The company is privately held, controlled by the Marinho family, which founded it in 1965. That ownership structure lets it make long-term bets without quarterly pressure from public shareholders — useful when you are spending heavily to build a streaming service while defending a declining pay-TV business. The core tension for Globo is simple: its free-TV advertising machine still throws off a lot of money, but the future of video is on-demand, and the company is racing to convert its enormous brand and content library into a streaming business strong enough to carry it there.
Saved answer · last researched 10 Nov 2026