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Grupo Record is a Brazilian media conglomerate that makes and sells television, radio, internet, and newspaper content to audiences in Brazil and around the world.
Grupo Record is one of Brazil's big media groups, a company whose main job is to make content people watch, listen to, and read — and then sell advertisers the chance to reach those people. Its best-known asset is Record TV, a free-to-air television network with national reach, plus Record News for around-the-clock news and the R7 news and entertainment site. The company also runs radio stations and a newspaper, so it can put its journalism and entertainment in front of Brazilians on a TV screen, a phone, or a printed page.
The money mostly comes from advertising. Companies pay Grupo Record to run their commercials during its shows, newscasts, and on its websites, and that spending is what keeps the lights on. Record TV also earns from carrying certain channels and from other commercial deals, but the core of the business is simple: attract a big audience, then sell access to that audience. Its place in the market is unusual. Brazil's TV business has long been dominated by Globo, and Record has built itself as the main challenger, competing hard for viewers with popular programming and a strong news operation. That rivalry shapes a lot of what the company does, because in free TV, audience share is the product — lose viewers and advertisers follow. Digital players like YouTube and streaming services now compete for the same eyeballs and ad budgets, which is why R7 and the group's online presence matter more than ever.
Grupo Record is controlled by the family of Edir Macedo, the founder of the Universal Church of the Kingdom of God, a connection that has long been part of the company's story and its public image. It is a private company, not listed on a stock exchange, so it doesn't have to answer to outside shareholders the way a public rival would. That gives it freedom to take a long view, but it also means the company's finances are less visible than those of its biggest competitors.
Saved answer · last researched 15 Nov 2026