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Getir Perakende Lojistik A.Ş.
Getir is a Turkish delivery app that brings groceries and everyday items to your door in minutes.
Getir is an app that promises to bring groceries and small everyday items to your door in about ten minutes. You open the app, add milk, bread, or a phone charger to your cart, and a courier on a motorbike shows up almost before you've put your shoes back on. The company built its name on that speed, and speed is the whole product.
The trick behind those ten minutes is a network of small "dark stores" — tiny warehouses tucked into neighborhoods, stocked with a few thousand popular items and closed to the public. Because each store sits within a short ride of its customers, couriers can pick, pack, and deliver in minutes rather than hours. Getir keeps those couriers on its own payroll instead of relying on gig drivers, which costs more but gives it tighter control. Customers pay a delivery fee plus the cost of the goods, and the convenience is what keeps them coming back. Founded in Istanbul in 2015 by Nazım Salur, Getir grew fast and then grew into trouble. At its peak it expanded across Europe and the United States, buying rival companies and burning through cash to win customers. That bet soured when the cheap money ran out: Getir pulled out of several countries, laid off large numbers of staff, and had to be rescued by investors in 2024. It now focuses mostly on Turkey, where it is the dominant player. It competes with global delivery apps like DoorDash and local rivals, and its weakness is the same one that nearly sank it — fast delivery is expensive to run, and the fees rarely cover the true cost.
Today Getir's story is less about world domination and more about proving the Turkish business can stand on its own. The company raised fresh money in 2025 to keep building, betting that density in its home market will finally make the economics work. It is a useful case study in how a business can win customers with a thrilling promise and still struggle to turn that promise into profit.
Saved answer · last researched 10 Nov 2026