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Framer makes software that lets people design and publish professional websites without writing code.
Framer is a website-building tool that lets designers and teams create professional websites visually, then publish them to the internet with a click. Instead of writing code, you drag things around on a canvas that looks a lot like a design app, and Framer turns that into a real, working site.
The company sits at the intersection of two worlds that used to be separate: design tools and website builders. Traditional design software gave you a beautiful mockup that a developer still had to build. Old website builders gave you a working site but limited control over how it looked. Framer's pitch is that you get both — the freedom of a design canvas and a live site at the end, without hiring anyone to code it. It earns money through subscriptions. People start free, then pay monthly for features like custom domains, more pages, collaboration, and higher traffic limits. Its customers range from solo freelancers and studios to bigger teams at companies who want marketing sites built fast. Competitors include website builders like Wix and Squarespace, plus design tools like Figma that handle the design side but not the publishing.
Framer started life as a prototyping tool for designers and later pivoted into a full website builder, which turned out to be the bigger opportunity. The company is private, backed by venture capital, and has grown quickly as more designers decide they'd rather ship a real site than hand off a mockup. Its bet is simple: the person with the best taste should be able to put their work online themselves.
Saved answer · last researched 15 Nov 2026