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Divar
Divar runs Iran's biggest online classifieds marketplace, where people buy and sell used goods, property, cars, and services.
Divar is Iran's largest online classifieds site — the place where millions of people go to sell a used phone, rent an apartment, find a car, or hire a plumber. Think of it as a mix of Craigslist and a local secondhand marketplace, built for a country where people do a lot of buying, selling, and trading directly with each other.
The core business is simple. Sellers post listings, buyers browse and contact them, and Divar sits in the middle taking a cut on certain categories through promoted or paid listings. Ordinary private listings are mostly free, which is why so many people use it. The money comes from features that help listings stand out or reach more people, plus paid verticals where the stakes are higher, such as cars and real estate, where dealerships and agents pay for visibility. Divar's power comes from its scale. In a market with fewer trusted alternatives, being the biggest classifieds platform means buyers and sellers both go there, and that loop feeds itself: more listings attract more buyers, and more buyers make it worth listing. The main threats are Iran's economic troubles — inflation, sanctions, and a weak currency squeeze the value of the goods people trade — plus the risk that newer niche apps or social media platforms pull away certain categories like cars or property.
The company is privately held and operates in a difficult market, so its financials aren't widely disclosed. It expanded from a simple classifieds site into a broader marketplace with dedicated sections for autos and real estate, trying to capture more of the money that changes hands inside its ecosystem. Your call.
Saved answer · last researched 10 Nov 2026