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Torob is an Iranian price-comparison website that lets shoppers see which online stores sell a product and at what price.
Torob is Iran's best-known price-comparison engine. You type in a product you want — a phone, a laptop, a home appliance — and Torob shows you which Iranian online shops sell it and at what price, so you can find the cheapest option and click through to buy.
The company behind it is Fan Gostaran Pishro Bazar, a private firm based in Iran. Its business is a shopping search engine: it gathers product listings and prices from a wide range of online stores across the country and puts them in one place. The shopper pays nothing to use it, which makes sense — Torob is free to consumers because the value it creates is matchmaking. It sends ready-to-buy customers to online retailers, and those retailers are the real customers. For sellers, being listed on Torob is a bit like being on a busy comparison shelf in a giant mall. Shoppers arrive already knowing what they want and comparing prices, so a store that shows up with a competitive price gets traffic that is close to a guaranteed sale. The flip side is that Torob makes it very easy to see when one shop is charging more than another, which squeezes margins and pushes stores to compete hard on price and on trust signals like reviews and delivery speed.
The model is simple and lean: no warehouses, no delivery trucks, no inventory. Torob just organizes other people's listings and collects data at scale. For a reader outside Iran, the clearest way to understand it is as the local version of a price-comparison site like Google Shopping or a regional equivalent — a discovery layer that sits between the country's online shops and the people who want to buy from them.
Saved answer · last researched 15 Nov 2026