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Digikala E-Commerce Trading Group Co.
Digikala runs Iran's biggest online shopping site, selling everything from phones to groceries and delivering them to customers across the country.
Digikala is Iran's largest online store, sometimes called the "Amazon of Iran." It sells pretty much everything: electronics, home goods, beauty products, and groceries. Customers are ordinary Iranian shoppers who go to its website or app instead of a physical store, and the company makes money by taking a cut of each sale plus fees from the brands and sellers who list products on its marketplace. Unlike Amazon, Digikala itself doesn't own most of the goods — it's mostly a platform connecting buyers and sellers, though it does hold and ship inventory for some items through its own warehouses and delivery network.
Think of it as a giant digital bazaar: thousands of sellers set up shop inside one website, and Digikala handles the payments, the trust, and often the delivery. That trust matters a lot in a market where people worry about counterfeit goods and unreliable shipping. Digikala built its edge by making online shopping feel safe and normal in Iran, where sanctions and payment restrictions make global e-commerce players absent. The company was founded in 2006 by brothers Hamid and Saeed Mohammadi, starting as a small online electronics shop before growing into the country's dominant e-commerce platform.
More recently, Digikala has pushed into faster delivery, its own logistics and payment services, and a grocery arm called Digikala Fresh, betting that everyday essentials will keep customers coming back daily rather than just for big-ticket gadgets. It has also raised outside investment and explored public listing, though Iran's economic conditions — inflation, currency swings, and sanctions — remain the biggest forces shaping its business. Because it is a private company and its financials aren't fully public, exact revenue and profit figures are hard to verify, but it is widely regarded as the clear market leader in Iranian online retail.
Saved answer · last researched 16 Oct 2026