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Bitso
Bitso runs a cryptocurrency exchange that lets people and businesses in Latin America buy, sell, and move digital money.
Bitso is a cryptocurrency exchange built for Latin America. It lets people buy and sell Bitcoin, Ether, and dozens of other digital tokens, and it gives businesses a set of tools to move money across borders using crypto rails. If you live in Mexico, Argentina, or Colombia and want to turn pesos into crypto, Bitso is one of the best-known places to do it.
The company makes money mainly by charging a spread or fee on trades, and increasingly by selling business services. Its Bitso Business arm helps companies and remittance firms send money between countries faster and cheaper than traditional banking wires, and it offers a stablecoin called Bitso Dollar (a digital dollar token) that people hold to protect savings from local currency swings. That last product matters a lot in countries where inflation eats away at cash. For a regular user, Bitso feels like a simple app: deposit pesos, buy crypto, withdraw. For a business, it is plumbing. Bitso started in 2014 and is headquartered in Mexico City, which makes sense given that Mexico is one of the world's biggest remittance markets. It became one of Latin America's first crypto "unicorns" when it raised money at a valuation above $1 billion in 2021, with investors including Coinbase Ventures and Ripple's investment arm. The company has also struck partnerships with payments firms and banks in the region to power crypto-to-fiat conversions.
The business is not without risk. Crypto prices swing wildly, regulators across Latin America are still writing the rules, and exchanges everywhere face relentless cybersecurity threats. Bitso's edge is local: it built trust, payment rails, and a brand in markets that global exchanges like Binance and Coinbase have found harder to crack. Its challenge is turning that regional advantage into steady, profitable growth while regulators decide how much of the crypto world they want to oversee.
Saved answer · last researched 10 Nov 2026