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Al Jouf Cement Company
Al Jouf Cement makes and sells cement and related building materials, mainly to construction companies and contractors in Saudi Arabia.
Al Jouf Cement is a Saudi cement maker. It turns limestone and other raw materials into the gray powder that gets mixed with water, sand, and gravel to make concrete β the stuff that holds up buildings, roads, bridges, and homes. Its customers are mostly construction companies, contractors, and concrete plants that buy cement in bulk, and it operates a plant in the Al Jouf region in northern Saudi Arabia, selling largely into the domestic market.
The cement business is deceptively simple. You build a big, expensive kiln, feed it crushed rock and fuel, and out comes cement. The catch is that cement is heavy and cheap relative to its weight, so it is expensive to ship far. That means cement makers mostly compete locally, and their profits swing with whatever construction is happening nearby. When the Saudi government pours money into new cities, highways, and megaprojects, cement demand rises; when building slows, prices and volumes fall. Fuel and electricity are big costs, so energy prices matter a lot too. Al Jouf Cement is a small player in a market dominated by much larger producers, including Yamama Cement and Saudi Cement, and the Saudi cement industry as a whole has had a problem with too much production capacity chasing too little demand at times, which pressures prices. The company has also had its share of financial strain, with weak profits in some years and losses in others, and it has worked on restructuring its debts and improving how its plant runs. It sells cement under its own brand and also offers related services such as transporting and unloading cement for customers.
For a company like this, the key question is straightforward: is there enough building going on, and can it make cement cheaply enough to earn a decent margin? Saudi Arabia's big construction push in recent years has helped demand, and cement makers have raised prices at times when supply tightened. But Al Jouf Cement remains a small, cyclical business whose fortunes are tied closely to the Saudi building cycle β good years when construction booms, harder years when it doesn't.
Saved answer Β· last researched 9 Nov 2026
BIG PICTURE
Al Jouf Cement holds just 1.7% of Saudi cement sales
- 1.7% Al Jouf Cement's share of Saudi cement sales
- 98.3% Sales by all other Saudi cement makers
In the first quarter of 2026, Al Jouf Cement sold 1.7% of all the cement bought in Saudi Arabia. The country's cement business is crowded: the top five makers together take 53% of sales, and the leader, Yamama Cement, alone holds 14.6%. Al Jouf earns almost all its money at home, so a sliver of the local market leaves it little room to set prices. Source: X post by Ω ΨΩ Ψ― Ψ§ΩΩ ΩΩ ΩΩΩ, data from 2026
Timeline
A Cement Plant in the Far North
Back in 2006, a group of Saudis started Al Jouf Cement, a company that turns rock into clinker and cement β the powder that becomes concrete. They built their factory in the far northwest of the country, near where the borders of Saudi Arabia, Jordan and Iraq meet. That spot made them the cement maker for the north, a long way from the big coastal cities where most builders were.
Shares on the Saudi Market
A few years later, in 2011, the company put its shares on the Saudi stock exchange, Tadawul, inside the basic materials sector. Going public gave it money to grow and a public scoreboard for everyone to watch.
A Profitable Year Turns to Loss
For a while the business looked healthy: in 2023 it earned a net profit of about 38 million riyals. Then in 2024 the ground shifted. Revenue slipped a bit, and the company swung to a net loss of roughly 28 million riyals. A cement plant is a heavy machine, and when sales dip even slightly, the costs do not dip with them.
Green Cement for NEOM
Yet the same year brought a hopeful twist. After years of research, Al Jouf won approval for a new product it called Green Cement, cleared for use in NEOM, Saudi Arabia's giant flagship project in the desert. If you are a cement maker, winning a spot on the country's biggest building site is the kind of break that can refill an order book.
A 25-Year Energy Deal with Engie
Then came a deal that could change how the plant runs. In late 2024, Al Jouf signed a 25-year agreement with Engie of France to cut emissions and use energy more efficiently β a long partnership, tied to the country's Vision 2030 and Green Initiative goals. Cement is a thirsty business for fuel, so locking in better energy terms for a quarter of a century is a serious bet on the future.
A New CEO and One Boss
By 2025 the board decided the company needed a firmer hand on the wheel. It named Samir Al-Rehaili as chief executive, replacing Abdulkarim Al-Nuhayer, who had stepped down. It also scrapped the managing director role, putting all executive power under the CEO β fewer chiefs, clearer decisions, the board hoped.
Losses Keep Growing
But the numbers kept going the wrong way. In the first half of 2025, net losses more than doubled from the same period a year earlier, to about 39 million riyals. Fuel costs were up and sales volumes were down. The new product and the Engie deal had not yet reached the bottom line, and the plant was still bleeding.
Another CEO Change
The turnaround job proved short-lived. The new CEO, Samir Al-Rahili, resigned at his own request in early 2026, and the board handed the role to Bakr Sindi, a man with a quarter-century of experience in restructuring and governance. For a company still fighting losses, the message was plain: the fix was not done, and the next hand at the wheel would have to finish it.