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PT Mayora Indah Tbk
Mayora makes everyday snacks and drinks — biscuits, wafers, candy, chocolate, coffee, cereal, and instant food — and sells them across Indonesia and Asia.
Mayora is one of Indonesia's biggest snack and drinks companies. It makes the kind of cheap, everyday treats people buy without thinking much: biscuits, wafers, candy, chocolate, coffee, cereal, instant food, and bottled drinks. Walk into any warung or minimarket in Indonesia and you will bump into its brands — Kopiko coffee candy, Beng Beng wafers, Roma biscuits, Danisa butter cookies, and Torabika instant coffee are all its work.
The business works like this: Mayora buys raw materials like flour, sugar, palm oil, and coffee beans, turns them into packaged snacks in its own factories, and ships them through distributors to shops. The customer is the person handing over a few coins for a candy or a pack of wafers — not a big client. Because each item costs so little, Mayora makes its money on volume: billions of small sales, repeated day after day. Its real edge is distribution and price. Its products are affordable, they sit on shelves everywhere, and the brands are familiar. That combination is hard for a newcomer to beat. Indonesia is the home market and the core of the business, but Mayora has spent years pushing exports abroad. Its candies and cookies — Kopiko and Danisa especially — have found real fans in places as far apart as the Philippines, Malaysia, and even parts of Africa and the Middle East. That export push matters because it lets Mayora grow beyond a single country and lean on factories it has already built. The flip side is that it competes with global giants like Nestlé and local players, and a snack business is always exposed to swings in ingredient costs, especially cocoa, coffee, and palm oil.
Mayora is a family-founded company that has been listed on the Jakarta Stock Exchange since 1990 and remains controlled by the founding family. That long run has built it into a steady cash-generating machine — the kind of business that turns cheap ingredients into branded products people reach for out of habit. The main risks are simple: rising costs for raw materials, currency moves, and the constant need to keep shelves stocked with things shoppers actually want. But a familiar brand sold at a low price in a country of hundreds of millions is a durable place to make money.
Saved answer · last researched 12 Nov 2026
BIG PICTURE
Mayora now leads Indonesia's chocolate market with a third of all sales
- 33% Mayora Indah
- 32% Ceres
- 35% Others
In chocolate, the sweetest fight in Indonesian snacking, Mayora is expected to hold 33% of the market in 2026, just ahead of Ceres at 32%. The two have traded places: in 2021 Ceres led with 36% to Mayora's 30%. Chocolate is one piece of a snack and drink business that leans on Indonesian shoppers, and this near tie shows how little separates the top two. Source: Euromonitor, data from 2026
Timeline
Two Founders and a Candy Factory
In 1977, a new company was born under the name PT United Brand, and it didn't start small in spirit: by the next year it had a factory in Tangerang and was selling to Jakarta and the towns around it. The founders' problem was simple: people wanted affordable treats, and someone had to make them close to home.
Kopiko Turns Coffee Into Candy
Then came the idea that would define the company: coffee, not as a drink but as a candy. Kopiko launched in 1982, and it worked so well that this little sweet became the company's face around the world, eventually making it the largest coffee candy maker on the planet.
A New Name and a Coffee Brand
As the company grew up, it shed its old name, becoming PT Mayora Indah, and in the same year it launched Torabika, its own instant coffee. Selling coffee candies was one thing; selling coffee itself put Mayora in a bigger fight.
Mayora Goes Public
Going public was the next step, and it wasn't just about raising money. Mayora listed on the Indonesia Stock Exchange to reach a much wider market across Southeast Asia, a signal that it was done being just an Indonesian company.
Energen Joins the Lineup
In 1992, Mayora moved into nutritious drinks with Energen, a small sachet that fit the same playbook as its candies: cheap, easy to carry, and sold everywhere. It was the company's way of becoming part of more moments in a customer's day.
Migelas Takes On Instant Noodles
Three years later, Mayora walked into one of Indonesia's most crowded battlegrounds: instant noodles. Migelas became one of the country's leading brands, proving the company could win in a category where others had a huge head start.
Teh Pucuk Harum and Le Minerale
Snacks had carried Mayora for decades, but drinks were where the next big opportunity sat. Teh Pucuk Harum arrived in 2011 as a ready-to-drink tea, and Le Minerale followed in 2015 with bottled water, giving the company a whole new engine for growth beyond candy and biscuits.
Kopiko Reaches the Space Station
How far can a coffee candy travel? In 2017, astronauts photographed Kopiko snacks at the International Space Station during Thanksgiving dinner. It was a small moment with a big message: a candy born in Tangerang had made it to orbit, and the company celebrated the proof of its global reach.
Trucks, Coffee Prices, and the Philippines
A delivery disruption early in 2026, when truck restrictions briefly choked distribution, looked like a scare, but domestic sales came roaring back by mid-year. At the same time, falling coffee and cocoa prices gave margins room to breathe, and Mayora leaned harder into exports, with the Philippines becoming a key market for its coffee mixes and instant drinks and new products planned for early 2027.