Understand any stock in simple English
Enter a ticker to learn what the company does and how it makes money.
8x8 sells cloud-based phone systems and customer communication software to businesses.
8x8 is a business phone company that lives in the cloud. Instead of installing a physical phone system in an office, a company signs up with 8x8 and its employees make and take calls through an app on their laptops or phones. The service also handles video meetings, team chat, and text messaging, so a business can run all its internal communication through one provider.
The bigger and more interesting part of the business is the contact center. When you call a company's support line or help desk, the software routing your call to the right agent, showing that agent your account details, and tracking how quickly you get answered is often 8x8's product. It sells this to businesses of all sizes, from small offices to large enterprises, and bundles phone service, contact center tools, and analytics into one subscription. Customers pay monthly per user, which makes revenue recurring and predictable. They choose 8x8 to avoid stitching together separate vendors for phones, meetings, and customer support. That bundling is the pitch and also the problem. 8x8 competes against much larger players: RingCentral in cloud phones, Zoom in meetings, and Microsoft with Teams, which many businesses already pay for. Cisco and other legacy phone vendors loom too. 8x8's bet is that one integrated platform is simpler than juggling several, but it has struggled to grow quickly against those giants and has posted losses in recent years. The company has worked to cut costs and push toward profitability while growing its contact center business, which is the stickier, higher-value piece.
8x8 is headquartered in Campbell, California, in the heart of Silicon Valley. It went public during the dot-com era and has reinvented itself several times, moving from chips and video technology into cloud communications. Today it is a mid-sized software company in a crowded market, fighting for a slice of the money businesses spend to talk to their customers and to each other.
Saved answer 路 last researched 6 Nov 2026