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East Money Information Co., Ltd.
East Money runs popular Chinese websites and apps that help people look up stock information, trade investments, and manage their money.
East Money is the company behind some of China's busiest financial websites and apps. If you're a Chinese retail investor checking a stock quote, reading market news, or buying a fund on your phone, there's a good chance you're using one of its products. Its two best-known platforms are Eastmoney.com, a financial news and data portal, and the East Money trading app, which lets ordinary people buy and sell stocks, funds, and other investments.
The business is really a few things bolted together. The media side draws in huge numbers of visitors with free market data, news, and discussion forums, much like a financial newspaper that never charges for the front page. That audience is the raw material. East Money then sells advertising against it and, more importantly, funnels those users toward its brokerage, where they pay trading commissions, and toward its fund distribution business, where it earns fees for selling mutual funds on behalf of asset managers. It also offers wealth management products and data services. What makes this work is scale and habit. Ordinary Chinese investors are numerous and trade a lot, and East Money built a brand they trust for fast, free information. The catch is that this is a deeply cyclical business: when the stock market is hot, trading volumes surge and money pours in; when markets are quiet, commissions and fund sales dry up. Competition is fierce too, from big state-backed brokers and from tech giants like Alibaba and Tencent that run their own finance apps. Regulation adds another layer of risk, since Chinese authorities tightly control how financial products are marketed and sold to individuals.
East Money is listed on the Shenzhen Stock Exchange and has grown into one of China's largest online financial platforms, with revenue that has swelled during strong market periods and pulled back when sentiment cools. It remains a very profitable business at its peak, throwing off cash that it has used to expand its brokerage and fund offerings and to reward shareholders. The core bet is simple: keep being the first place Chinese investors look when they want to know what's happening, and let them trade and invest right there.
Saved answer · last researched 12 Nov 2026