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Ezaki Glico Co., Ltd.
Ezaki Glico makes and sells snacks, ice cream, dairy products, and food ingredients, mostly in Japan and increasingly overseas.
Ezaki Glico is a Japanese snack and food company. Its most famous product is Pocky, the thin biscuit stick dipped in chocolate that comes in a small red box and shows up in convenience stores and supermarkets around the world. The company also makes ice cream, dairy products and food ingredients, and it sells to ordinary shoppers, mostly in Japan but increasingly abroad.
The core of the business is simple: it sells small, cheap treats that people buy on impulse. Pocky is the star. It is easy to share, comes in many flavors, and has become a recognizable brand in Asia and beyond. The company leans on that brand strength, plus steady new products, to keep shoppers coming back. Its other lines — ice cream, dairy, and ingredients sold to other food makers — help smooth out the ups and downs of the snack business. Like most packaged-food companies, Glico's profits depend on a few unglamorous things: keeping factories running efficiently, getting shelf space in stores, and managing the cost of ingredients like sugar, cocoa and milk. Cocoa prices in particular have jumped in recent years, which squeezes the margins on chocolate products. The company also has to fight for attention in a crowded snack aisle, where rivals like Meiji Holdings and Morinaga want the same customers.
Glico has been pushing its brands overseas, especially in Asia, where Pocky has a loyal following. That expansion matters because Japan's home market is growing slowly and the population is shrinking, so new customers have to come from somewhere. The company's job is to convince more of the world to try a chocolate-covered biscuit stick — and to keep its factories and supply chain lean enough that a cheap snack still makes money.
Saved answer · last researched 14 Nov 2026