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Whatagraph makes software that pulls marketing data from many platforms into clean, client-ready reports and dashboards.
Whatagraph is a software company that helps marketing agencies and in-house marketing teams turn messy performance data into tidy reports and dashboards. If you run ads on Google, post on social media, and send email campaigns, you end up with numbers scattered across a dozen different platforms. Whatagraph plugs into those sources, pulls the numbers together, and lets you build a report once and have it update automatically.
The people who pay for it are mostly agencies that manage marketing for many clients at the same time. For them, reporting is a grind: log into each platform, copy numbers into a spreadsheet, format it nicely, send it out, repeat next month. Whatagraph replaces that manual slog with templates and automated delivery, so an agency can send professional-looking reports to clients without burning hours on copy-paste. Marketing teams inside companies use it for the same reason — less busywork, faster answers on what's working. The product works like a translator. Marketing platforms each speak their own language of metrics and formats; Whatagraph takes all of them, standardizes the data, and presents it in one dashboard with charts, goals, and comparisons across channels. Clients can log in and see their own numbers, which makes agencies look organized and on top of things. That combination — automation, white-labeling, and multi-client management — is the pitch against generic dashboard tools like Google Looker Studio or piecing things together in spreadsheets.
Whatagraph is based in Vilnius, Lithuania, and is a private company, so it doesn't report public financials. It competes in a crowded space of marketing analytics and reporting tools, where the big platform owners keep adding their own free reporting. Its bet is that agencies want one neutral place to combine every channel, not five different native dashboards — and that saving an agency's time every month is worth a subscription.
Saved answer · last researched 15 Nov 2026