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ПАО "Вкусвилл" (JSC VkusVill)
VkusVill is a Russian grocery chain that sells fresh, natural food and everyday household products through its own stores and delivery service.
VkusVill is a Russian grocery chain that built its name on a simple promise: food without the strange stuff. It sells fresh dairy, produce, ready meals, baked goods, and everyday household products, mostly under its own private labels. Shoppers go there for staples and for the reassuring feeling that the ingredients list won't surprise them.
The company runs hundreds of stores, concentrated in Moscow and the surrounding region, plus a growing delivery business that brings orders to customers' doors. It also operates a restaurant-style food service and a cosmetics line, but the core is the neighborhood store. Most of what it sells carries the VkusVill brand, which means the company controls the recipe and the supplier rather than just renting shelf space to big food makers. That private-label focus is how it keeps prices reasonable while promising quality. VkusVill was founded in 2009 by Andrei Krivenko, who started out selling milk and other fresh goods and grew the business from a small operation into one of Russia's best-known food retailers. The chain positions itself as an alternative to discounters on one side and premium supermarkets on the other — friendlier than a hypermarket, more careful about ingredients than a corner shop.
It is a private company, not listed on a stock exchange, so outsiders can't buy shares. That makes it harder to track financially, but its store count and delivery reach keep expanding, and the brand has become a familiar sight in Russian cities. The bet is straightforward: people will pay a little more for food they trust, and they'll come back often because the stores are close and the delivery is convenient.
Saved answer · last researched 10 Nov 2026