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The Coffee House runs Vietnamese cafés that sell coffee, tea, smoothies, pastries, and snacks to customers across Vietnam.
The Coffee House is one of Vietnam's best-known café chains, a place where people stop in for a cà phê sữa đá, a fruit smoothie, or a pastry and a spot to sit with friends or get some work done. The company runs its own branded stores across the country, so it makes money the old-fashioned way: customers walk in, order drinks and snacks, and pay at the counter or through an app.
The menu leans on Vietnamese coffee culture but stretches wider to pull in younger, urban customers. Alongside classic coffee drinks, it sells tea, blended smoothies, and light food like pastries and snacks, which raises the average ticket and gives people a reason to come back at different times of day. The stores themselves, the branded cups, and a loyalty app are all part of the pitch: a familiar, comfortable third place between home and work. The café market in Vietnam is crowded and fiercely competitive. Big chains like Highlands Coffee and Phúc Long fight for the same urban customers, while independent shops and street-side coffee stalls compete on price and authenticity. The Coffee House's bet is on scale and consistency — a clean, modern space with reliable drinks — plus a digital loyalty program that keeps customers coming back and gives the company data on what sells.
The business is private, so its finances aren't public, but the economics are the classic café math: each store has rent, staff, and ingredients to cover, and profits come from selling enough drinks per day at a price customers accept. Expansion means opening new locations, which costs money upfront and only pays off if each store draws steady traffic. In a market where coffee is cheap and everywhere, the real challenge is staying the default choice for a young, busy, brand-conscious crowd.
Saved answer · last researched 15 Nov 2026