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SurveyMonkey makes online survey and forms software that people and organizations use to collect feedback and insights.
SurveyMonkey is the company behind the online tool many of us have used at some point: you get an email or a link, you answer a handful of questions, and somewhere a person you'll never meet gets a neat little chart of what everyone said. The company sells software for building surveys and forms — templates, question logic, distribution, and dashboards that turn scattered answers into something readable. Its customers range from a solo researcher running a quick poll to big companies measuring employee satisfaction or checking how a new product is landing.
The way it makes money is mostly subscriptions. Individuals and small teams pay for a plan that unlocks more questions, more responses, and better analysis, while larger organizations pay more for team features, integrations, and enterprise-grade controls. It also offers forms for collecting information beyond surveys, plus tools aimed at market research and customer experience teams. Customers pick it because the basics — drag-and-drop building, plenty of templates, and results that don't need a statistics degree — are easy to use, and because it's a well-known brand they trust with their data. The past few years have been unusually eventful for a company that just sells questionnaires. It went public in 2018 on the Nasdaq under the ticker SVMK, then rebranded its parent company as Momentive Global Inc. in 2021 while keeping SurveyMonkey as the product name. In 2023 it was taken private, so its shares no longer trade on any exchange; it is now owned by a group of private investors rather than public shareholders. That means no quarterly earnings calls and no daily stock price — just a private company selling survey software.
Its main rivals are other survey and feedback platforms, and the market has gotten crowded as companies bundle feedback tools into bigger software suites. SurveyMonkey's edge is its simplicity and brand recognition, the thing you reach for when you need answers fast and don't want to build a system from scratch. Its challenge is that the low end of the market is cheap and the high end is fought over by large software vendors, so staying useful — and worth paying for — is the whole game.
Saved answer · last researched 15 Nov 2026