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Skims Body, Inc.
Skims sells shapewear, underwear, and loungewear that are designed to smooth and flatter the body, and it has expanded into bras, dresses, and menswear.
Skims is a clothing company that makes shapewear, underwear, and loungewear. It started with a simple idea: underwear and shapewear that smooths and flatters your body, in many skin tones and sizes, sold online without the awkward mall store experience. People buy it because it is soft, it fits well, and it comes in a huge range of sizes and shades.
The brand was founded in 2019 by Kim Kardashian with Jens Grede. Kardashian's fame gave it a massive head start — millions of people already followed her every move, so a new shapewear line got attention most startups could only dream of. The company leaned into that: limited drops sell out fast, and the marketing feels like a cultural moment rather than an ad. It is still a private company, backed by investors, and it has been valued at around $4 billion in recent funding rounds. Skims has grown well beyond shapewear. It now sells bras, dresses, swimwear, and menswear, and it has opened its own stores in major cities after years of being online-only. It has also struck high-profile deals, including an official partnership with the NBA and WNBA, and it made waves as the official underwear partner of the Olympics. Those deals put the brand in front of huge audiences and helped it look less like a celebrity side project and more like a real apparel powerhouse.
The business is simple at its core: it designs the clothes, markets them hard, and sells them mostly directly to customers online and in its own stores, which keeps more of the money per sale than selling through department stores. Its main challenge is standing out in a crowded underwear market against giants like Victoria's Secret and Hanesbrands, while proving that a brand built on one famous founder can last beyond her fame. So far, the sales growth suggests it can.
Saved answer · last researched 10 Nov 2026