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Rubie's designs, makes, and sells Halloween costumes and dress-up outfits to retailers around the world.
Rubie's is the company behind a huge share of the costumes people wear on Halloween. If you have ever bought a superhero suit, a princess dress, or a scary mask at a big store, there is a decent chance Rubie's made it. The company designs the costumes, manufactures them, and ships them to retailers, who then sell them to shoppers.
The business runs on a simple but brutal calendar. Almost all of the demand lands in a few weeks before October 31, so the company has to guess many months in advance how many kids will want to be a witch, a dinosaur, or a movie character that year. Get the guess right and the costumes sell out; get it wrong and you are stuck with boxes of unsold outfits. Rubie's spreads the risk by offering an enormous range of characters and styles, from cheap masks to full outfits, and by selling dress-up clothes that sell year-round, not just at Halloween. Rubie's sells mostly to retailers rather than to you directly, and it has grown over decades by licensing popular characters from movie studios and toy companies so its costumes match whatever is hot that year. It also owns some well-known costume brands of its own, which gives it a bit more control over pricing and variety. Its main competition comes from other costume makers and from retailers selling their own private-label outfits.
The company is privately held and family-run, founded in New York in the 1950s and now based in New York state. That private status means it does not report detailed financials the way a public company would, so outsiders get only a broad picture of its size and health. The core bet stays the same: be the reliable, high-volume supplier that retailers call when they need a warehouse full of costumes fast.
Saved answer · last researched 15 Nov 2026