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Republic Biscuit Corporation
Rebisco is a Filipino snack company that makes and sells biscuits, cookies, crackers, and candies.
Rebisco is one of the biggest snack makers in the Philippines. It makes the kind of food you find in a sari-sari store, a school canteen, or a desk drawer: biscuits, cookies, crackers, wafers, and candies. Its best-known brands include Rebisco crackers, Fita, Hansel, and Cream-O cookies, plus the Jack 'n Jill line for salty snacks and candies. It has been doing this since 1963, when it started as a small family biscuit business, and it is still run by the Ng family today.
The way it makes money is simple: it buys flour, sugar, and oil, bakes them into snacks, and sells them to supermarkets, convenience stores, and thousands of tiny neighborhood shops. Those shops matter a lot in the Philippines, where people often buy a single sachet or a small pack rather than a big bag. Rebisco keeps its prices low so that a few pesos can buy a snack, which is why it is a household name across income levels. What makes Rebisco strong is its grip on that mass market. It competes with big rivals like Universal Robina, another Philippine snack giant, and with global players such as Mondelez International. But Rebisco has built decades of trust and a distribution network that reaches places big brands struggle to serve. It has also expanded overseas, selling to Filipino communities and other Asian markets, and it has pushed into new categories beyond its original biscuits.
The company is privately held, so it does not report quarterly earnings or trade on a stock exchange. That means outside investors cannot buy a piece of it, and its finances stay mostly in the family. What it does share publicly is its appetite for growth: new products, more overseas markets, and a steady bet that a cheap, reliable snack will always find a buyer.
Saved answer · last researched 10 Nov 2026