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Poshmark runs a social marketplace app where people buy and sell secondhand fashion, home goods, and electronics.
Poshmark is a shopping app and website where people buy and sell secondhand stuff — mostly clothes, shoes, and accessories, plus home goods and electronics. It works like a giant online thrift store mixed with a social network. Sellers photograph their items, list them in minutes, and buyers browse, like, comment, and make offers. The social part matters: sellers build followers, share each other's listings, and host "Posh Parties" that spotlight certain brands or styles for a few hours, which keeps people coming back to scroll.
The company makes money by taking a cut of each sale. For most orders it keeps a flat fee of $2.95; on sales of $15 or more, it keeps 20% and the seller gets the rest. Poshmark handles the payment and provides a prepaid shipping label, so the seller just packs the item and drops it off. That simplicity is the draw — no storefront, no inventory, no upfront cost for sellers. Buyers get a huge, constantly refreshed supply of used fashion at low prices, which appeals to people who care about sustainability as well as bargains. Poshmark was founded in 2011 by Manish Chandra and grew into one of the best-known names in secondhand fashion resale. It listed its shares on Nasdaq in January 2021 during a hot stretch for resale companies, but the stock struggled afterward. In 2022, the South Korean internet giant Naver agreed to buy Poshmark for about $1.2 billion, and the deal closed in January 2023. Since then Poshmark has been a private company owned by Naver, and its shares no longer trade on any exchange. The combination was meant to give Poshmark a bigger push into Asia and to pair its resale marketplace with Naver's shopping and search empire.
Poshmark competes with other resale marketplaces, especially eBay and Etsy, which owns Depop, as well as newer apps like Vinted and The RealReal The RealReal. Its strengths are its loyal community and low-friction selling; its challenges are thin profitability, the cost of running a marketplace with heavy customer support and shipping, and the constant need to attract new buyers as fashion trends shift. For Naver, Poshmark is a bet that social resale keeps growing as shoppers get more comfortable buying used.
Saved answer · last researched 15 Nov 2026