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Piktochart makes easy-to-use software that helps non-designers turn information into infographics, reports, presentations, and other visuals.
Piktochart is a software company that helps people who are not designers make things look good. If you need to turn a pile of numbers or a boring document into a clear, attractive infographic, report, or presentation, Piktochart gives you ready-made templates and simple drag-and-drop tools to do it — no design degree required.
The business is built on a freemium model. Anyone can sign up and use a basic version for free, which is how Piktochart pulls in millions of users and gets its name spread. People and teams who want more — more templates, higher-resolution downloads, brand controls, and collaboration features — pay for a subscription, either monthly or yearly. It also sells team and education plans, since schools and universities are heavy users of visual storytelling tools. Its headquarters in Penang, Malaysia, matters because Piktochart was one of the early success stories of Malaysia's homegrown software scene, showing that a small team from Southeast Asia could build a design tool used around the world. It competes with a crowded field of design and presentation tools, including Canva (private), Adobe with its Express and Creative Cloud products, and Microsoft PowerPoint, plus various chart and infographic makers.
The key to Piktochart's appeal is simplicity and speed. Most people don't want to learn complex design software — they want to make a decent-looking chart or poster in twenty minutes. Piktochart bets that removing the friction, and charging a modest subscription for the extra polish, is a durable business. Its main vulnerability is that it sits in a very crowded, fast-moving market where bigger players keep adding easy design features of their own.
Saved answer · last researched 15 Nov 2026