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Peak Games makes free-to-play mobile puzzle games, mainly Toy Blast and Toon Blast, and earns money from in-app purchases and ads.
Peak Games is a mobile game maker best known for two puzzle apps: Toy Blast, where you clear colorful blocks to rescue toys, and Toon Blast, where you blast cubes to help cartoon characters. Both are free to download and are played by millions of people around the world on phones and tablets.
The business model is simple. The games cost nothing to start, but players can pay small amounts for extra moves, boosters, or lives when they get stuck. The company also shows ads. Because the games are free, anyone can try them, and a small share of players spend real money. That tiny slice of paying players, multiplied across a huge global audience, is what pays the bills. The games are designed to be easy to pick up and hard to put down, with levels that get gradually tougher to nudge players toward spending. Peak Games started in Istanbul and grew into one of Turkey's best-known tech success stories. In 2020, the American gaming giant Zynga bought Peak Games for about $1.8 billion, one of the largest deals ever for a Turkish startup. Zynga itself was later acquired by Take-Two Interactive in 2022, so Peak now sits inside a bigger gaming group. Its headquarters stayed in Istanbul, and the studio continues to run its puzzle games.
The appeal to a buyer is clear: puzzle games are cheap to maintain once built, and loyal players keep coming back for years. The risk is equally clear. Mobile gaming is crowded, and fashions change fast. Peak's fortunes depend heavily on just two titles, so keeping those games fresh with new levels and events is the core of the job.
Saved answer · last researched 15 Nov 2026