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Paikaree is an online store in Bangladesh that sells groceries, home essentials, beauty products and baby items at wholesale prices to regular shoppers and members.
Paikaree is an online grocery and household store in Bangladesh. People use it to buy the everyday things a home runs on — rice, oil, cleaning supplies, shampoo, diapers — without leaving the house. The twist is the pricing: it sells at wholesale rates, so customers pay closer to what a shopkeeper pays than to what a typical supermarket charges.
The way it pulls that off is by selling to two kinds of buyers at once. Regular retail customers can order like anyone else on an e-commerce site. But Paikaree also builds a membership base — people who sign up and buy regularly, sometimes reselling to neighbors or small shops. That steady, repeat demand lets it buy in bulk and keep prices low, which is the whole pitch. In a country where household budgets are tight and small local stores dominate, saving a few taka on a bag of rice genuinely matters. Selling groceries online in Bangladesh is a hard, thin-margin game. Delivery costs eat into small baskets, and customers are picky about freshness and speed. Paikaree's answer is to lean on wholesale pricing and member loyalty rather than trying to out-deliver everyone. It competes with bigger players like Daraz and a crowd of grocery apps, plus the corner shop that's always open. Its edge, if it holds, is price and the habit of repeat members.
What makes the business interesting is the model itself: it blends a discount warehouse with an online storefront. That can work when members buy often enough to justify the low margins. The risk is the opposite — thin profits leave little room for error on delivery, returns, or spoilage on perishables. Paikaree stays a private, relatively small player, so its real test is whether it can grow that loyal member base faster than its costs grow with it.
Saved answer · last researched 15 Nov 2026