Understand any stock in simple English
Enter a ticker to learn what the company does and how it makes money.
La Haus is an online marketplace that helps people in Colombia and Mexico find, finance, and buy new homes.
La Haus is an online marketplace for new homes in Latin America. Instead of scrolling through classified ads or calling a dozen brokers, a buyer goes to La Haus to browse new apartment and house projects from developers, see prices and floor plans, and get help with the paperwork and mortgage. The company makes money by charging developers a fee when they sell a unit through the platform, and it also earns from mortgage-brokerage and related services.
The business exists because buying a new home in Latin America has traditionally been slow and messy. Listings are scattered, prices are opaque, and the paperwork and financing can take months. La Haus pulls the inventory onto one platform, standardizes the information, and assigns its own advisors to guide buyers through the process. For developers, that means a cheaper, faster way to reach buyers than running their own sales offices, especially when the market is slow. La Haus was founded in Medell铆n in 2017 by Jer贸nimo Uribe and Rodrigo S谩nchez-R铆os, and it expanded into Mexico in 2020. It raised venture capital from investors including Kaszek and SoftBank's Latin America fund. The expansion and the region's housing slowdown made the company cut costs and refocus, and in 2023 it worked through a restructuring to stretch its runway. It remains a private, venture-backed company, so its finances are not public.
The bet is that a trusted, tech-enabled marketplace can take share in a market where most transactions still happen offline. The risks are familiar: housing is cyclical, mortgage rates and local economies move the market, and developers can always build their own sales channels. La Haus' advantage is its data on buyer demand and its ability to match projects with the right buyers, which is exactly what developers pay for.
Saved answer 路 last researched 15 Nov 2026