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Khaadi Pakistan Limited
Khaadi designs and sells colorful, affordable South Asian clothing and home goods through its own stores and website.
Khaadi is a Pakistani fashion brand that sells clothes inspired by South Asian tradition but cut for modern life. Walk into one of its stores and you'll find unstitched fabric you can have tailored, ready-to-wear kurtas and lawn suits, plus dupattas, saris, and a growing range of home items like bedsheets and cushions. Most customers are women, though menswear and kidswear have crept in too.
The business works like this: Khaadi designs its own collections, has them woven and printed in bulk through its own production setup, and sells them mostly through its own stores rather than through middlemen. That lets it keep prices approachable while still turning a profit, and it means the company controls the whole look and feel of the brand. Customers come back because the prints feel distinctive and the prices sit comfortably between cheap bazaar fabric and expensive designer wear. Khaadi was founded in 1998 by Shamoon Sultan in Karachi, starting with a single store selling handwoven fabric. It grew into one of Pakistan's best-known fashion chains, with a big presence in major cities and a push overseas into markets like the UK and the Gulf, where South Asian diaspora shoppers already knew the name. The brand also runs an online store, which became a bigger part of the business as shopping moved to phones.
The company is privately held, so its finances aren't public the way a listed company's are. That makes it hard to check exact revenue or profit figures, and those numbers shouldn't be taken as confirmed. What's clear is that Khaadi sits in Pakistan's crowded fashion retail market alongside other big local names, competing on design, price, and store reach. Its edge is a recognizable brand and control over its own production and stores. The risk is that fashion tastes shift fast and the market is packed with rivals chasing the same customers.
Saved answer · last researched 10 Nov 2026