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JDE Peet's N.V.
JDE Peet's sells coffee and tea products to consumers, businesses, and restaurants around the world.
JDE Peet's is a coffee and tea company. It sells the stuff you brew at home, the cups served in cafés and offices, and the beans and machines that businesses use to keep their coffee flowing. Its brand lineup includes Peet's Coffee, Jacobs, Douwe Egberts, L'Or, Tassimo, and Senseo, which together cover everything from supermarket bags of beans to single-serve pods and instant coffee.
The company makes money in two main ways. It sells packaged coffee and tea through supermarkets and online to everyday drinkers, and it sells coffee, machines, and service contracts to businesses, restaurants, hotels, and offices through what the industry calls out-of-home channels. Customers pick these brands for convenience and habit: a familiar bag on the shelf, a pod that fits the machine already on the counter, or a supplier that keeps the office kitchen stocked. JDE Peet's has been a standalone public company since its 2020 listing in Amsterdam, but its shares no longer trade publicly. In 2025, Keurig Dr Pepper KDP agreed to buy JDE Peet's for roughly $18 billion, and the deal closed later that year. Keurig Dr Pepper then said it would split itself in two, separating its coffee business from its beverage business, so JDE Peet's sits inside a larger coffee-focused company.
That tie-up matters because the coffee world is crowded. JDE Peet's competes with Nestlé NSRGY and its Nespresso and Nescafé brands, with Procter & Gamble PG in some markets, and with private-label coffee that keeps squeezing branded players on price. Owning strong brands and a wide reach across both supermarkets and out-of-home customers is the company's main defense, and that is the business Keurig Dr Pepper paid to get.
Saved answer · last researched 14 Nov 2026