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Ithaca Holdings LLC
Ithaca Holdings is a private entertainment and artist management company that owns talent management firms and music-related businesses.
Ithaca Holdings is a private company that sits behind the scenes of the music and entertainment business. It doesn't sell songs to you directly or run a streaming app. Instead, it owns and operates businesses that manage famous artists, produce music, and handle the careers of people you see on stage and screen. Its customers are the artists and the companies that need their talent. Think of it as a behind-the-curtain operator: while fans buy concert tickets and stream albums, Ithaca's job is to make sure the artists, songwriters, and performers are booked, promoted, and paid.
The company is best known for owning SB Projects, the management firm founded by Scooter Braun, which has guided the careers of stars like Justin Bieber, Ariana Grande, and Demi Lovato. It also has a stake in various music and media ventures. Ithaca makes money through management fees, commissions on an artist's earnings, and royalties or profits from the music and content those artists create. So when a singer goes on tour, releases an album, or signs a brand deal, Ithaca's businesses typically take a cut. It's a simple idea: own the machinery that turns talent into money.
Ithaca Holdings is headquartered in the United States and was founded by Scooter Braun in 2007 as the parent company for his growing entertainment interests. It became famous in 2019 when it bought Big Machine Label Group, the Nashville label that launched Taylor Swift's career—an acquisition that sparked a very public fight over music rights and made Ithaca a household name in music-industry circles. Because it is privately held, its exact market value isn't publicly traded or reliably confirmed, but its influence in artist management and music rights is significant. The company's future depends on keeping top talent happy and finding new ways to profit from their work.
Saved answer · last researched 13 Oct 2026