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incident.io sells software that helps engineering teams spot, manage, and fix technical outages quickly, mostly inside Slack or Microsoft Teams.
When a website goes down or an app starts misbehaving, someone has to figure out what broke, who is fixing it, and how to tell everyone what is happening — fast. incident.io sells software that runs that whole messy process inside the chat tools engineers already live in, mainly Slack or Microsoft Teams. Instead of juggling spreadsheets, status pages, and group chats, a company's engineers can declare an incident with a few clicks, pull the right people into a dedicated channel, and keep a running timeline of what they tried and what worked.
The product is built around the idea that an outage is a communication problem as much as a technical one. incident.io automatically spins up a Slack channel for each incident, assigns a leader, notifies the right on-call engineers, and posts updates to a public status page so customers know what is going on. It also records the whole timeline so teams can look back afterward and write an honest post-mortem — the "what went wrong and how do we stop it happening again" review. More recently it has added AI features that draft updates, summarize long incident channels, and help responders find similar past outages. The people who pay for this are engineering and operations teams at fast-growing tech companies — the kind of businesses where a few hours of downtime can cost real money and upset customers. The sell is simple: incident.io replaces a patchwork of homegrown scripts and separate tools with one product that fits where engineers already work. Its main competition comes from bigger, older "on-call and alerting" tools like PagerDuty and from companies that build their own internal systems.
incident.io is a private, venture-backed startup headquartered in London, founded in 2021 by former Monzo engineers who had lived through messy incident response firsthand. It has raised significant venture funding to grow its team and expand, particularly in the United States, and it makes money by charging companies a subscription based on how many people use it. The bet is that as software eats more of the world, every company becomes a software company — and every software company eventually needs a calm, organized way to handle the day everything breaks at once.
Saved answer · last researched 15 Nov 2026