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HotDoc sells online booking and practice software that helps Australian medical clinics manage appointments and connect with patients.
HotDoc is the booking button behind a lot of Australian doctor visits. It runs a consumer app and website where patients search for a nearby GP or specialist, see open times, and book an appointment in a few taps — often for free. On the other side, it sells software to the clinics themselves, giving reception teams a calendar, reminders, and tools to cut down on no-shows.
That two-sided setup is the heart of the business. Patients get convenience; clinics get bookings and less phone admin. HotDoc makes money mainly by charging clinics subscription fees for its practice software and booking tools, with patients using the booking side at no cost. Clinics choose it because so many patients already search through HotDoc, so being listed means being findable, and the software plugs into the front desk's daily work. The company is based in Melbourne and has grown into one of the better-known names in Australian digital health. Its wider "patient engagement" pitch includes things like reminders and reviews, which help clinics keep patients coming back and reduce empty slots. It is a private company, not a listed stock, so you won't find it on an exchange.
The appeal is the network effect: more patients using HotDoc makes it more valuable to clinics, and more clinics make it more useful to patients. Its challenge is competition from other booking platforms and from big practice-management software that clinics already use. For now, HotDoc's bet is simple — own the moment a patient decides to see a doctor, and sell the tools that make that moment easy for the clinic.
Saved answer · last researched 15 Nov 2026