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GetResponse sells software that helps small businesses send marketing emails, automate follow-ups, run webinars, and build landing pages.
GetResponse is a software company that gives small businesses and marketers the tools to find, reach, and keep customers online. Its core product is email marketing: you build a list of contacts, design a newsletter or promotion in a drag-and-drop editor, and send it to thousands of people at once. Around that core sit the extras that make the tool useful day to day — automation that fires off the right email when someone signs up or clicks, landing pages to capture leads, and webinars to sell or teach to a live audience.
The people who pay are usually the ones doing their own marketing: a local shop, a consultant, an online course seller, a small e-commerce brand. They choose a tool like this because it handles the boring technical parts — making sure emails actually arrive in inboxes rather than spam folders, managing unsubscribe rules, and tracking who opened what — without needing an IT team. GetResponse charges a monthly subscription that scales with how many contacts you have, which makes the revenue predictable and recurring. The catch is that this is a crowded, price-pressured market. GetResponse competes with giants like Mailchimp (owned by Intuit) and HubSpot, plus a long tail of cheaper tools, and many small businesses start free or nearly free. Its answer has been to bundle more: webinars, courses, and AI-assisted content creation, so a customer can run more of their marketing from one place instead of stitching together several subscriptions.
The company is headquartered in Poland and was formerly known as Implix before rebranding to GetResponse. It built its name over roughly two decades, growing from a regional email tool into one of the better-known mid-market marketing platforms, with a particular strength in Europe. For a small business, the pitch is simple: one dashboard to grow a list, talk to it, and turn interest into sales — the trade-off being that you are trusting a mid-sized player rather than the biggest names in the category.
Saved answer · last researched 15 Nov 2026