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Geotab sells small tracking devices and software that let companies monitor their vehicles and fleets.
Geotab makes the little box that goes into a truck, van, or police car and quietly reports where it is, how fast it's going, and how much fuel it's burning. That box is a telematics device — a GPS tracker fused with a brain that reads the vehicle's onboard computer. The company also sells the software that turns all those signals into something a fleet manager can actually use: a dashboard showing which trucks are idling too long, which drivers are braking hard, and which vehicles need service before they break down.
The customers are the people who own lots of vehicles and hate wasting money on them — delivery companies, utilities, construction firms, police departments, and city governments. They pay Geotab for the devices and then a subscription fee for the software that keeps the data flowing. The pitch is simple: a plugged-in tracker can pay for itself by cutting fuel bills, catching bad driving, and spotting maintenance problems early. Geotab's edge is that it works with almost any vehicle and almost any software partner. Its devices plug into the standard port that every modern vehicle has, and its open platform lets other companies build apps on top of its data. That openness made it one of the world's largest telematics providers, with millions of vehicles connected across more than 100 countries. It competes with players like Verizon and Samsara, but it stays private — backed by investors rather than traded on a stock exchange.
The business has grown well beyond simple tracking. Geotab now sells tools for electric vehicle planning, collision reconstruction, and even a marketplace of third-party apps. It also has a notable Canadian quirk: it has been a major customer of the country's wireless networks, and its growth has made it one of the quieter success stories of the Toronto tech scene. For a company that started in a garage, it now sits at the center of how the world's fleets know where their vehicles are and what they're doing.
Saved answer · last researched 15 Nov 2026