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FoodHero runs an app that lets shoppers buy surplus groceries from supermarkets at a discount, so good food gets eaten instead of thrown away.
FoodHero is a Canadian app that helps supermarkets sell food they would otherwise throw out. Grocery stores always end up with extra stuff nearing its sell-by date — meat, bakery items, dairy, produce — and their old options were to toss it or donate a sliver of it. FoodHero lets them list that surplus on a phone app at a discount, and local shoppers grab it cheap.
The way it works is simple. A store marks down items it needs to move, and customers nearby see those deals in the app, reserve what they want, and pick it up at the store. It is a win for everyone: the shopper saves money, the store recovers some cash instead of eating a total loss, and less edible food ends up in a landfill. The environmental angle is real — food waste is a huge source of methane, so every rescued item keeps a little pollution out of the air. The stores pay the bills, not the shoppers. FoodHero takes a cut of the discounted sales it helps generate, so its revenue depends on how much surplus supermarkets push through the app. Its pitch to grocers is a cleaner version of the markdown bin: same recovered value, but tracked through an app, with the added bonus of looking good on the sustainability report.
FoodHero was founded in Montreal, where it is headquartered, and it started with a simple question about why so much perfectly good food gets dumped. The model is still a private startup's bet that "sell it cheap" can beat "throw it away" at scale. The main risk is plain: it needs lots of grocery partners to keep the deals flowing, and grocery is a thin-margin, cautious industry that does not hand out shelf space or partnerships easily.
Saved answer · last researched 15 Nov 2026