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Entrust sells cybersecurity and identity software and hardware that help organizations verify who people are, protect data, and secure payments.
Entrust is a security company that sits at the exact moment when someone or something tries to prove it is who it claims to be. When you log into a bank, use a government website, badge into an office, or make a payment, there's a good chance some piece of Entrust technology is checking that you're really you — or that the data moving behind the scenes is locked tight.
Its business runs on a few connected pieces. On the identity side, it sells systems for issuing and managing digital certificates and credentials — the digital keys and badges that prove trust between computers, devices, and people. It also provides authentication tools, like the software and hardware tokens that add a second layer of proof when someone signs in. And through its payment-security arm, it makes the hardware and software that banks and card networks use to protect card transactions and issue secure payment cards. That last part is the heritage of the old Entrust Datacard name. Datacard was a long-time player in the physical world of payment cards and ID cards — think the machines that personalize and print credit cards and secure government IDs. Entrust itself had deep roots in encryption and digital certificates. The two merged under one roof, and in 2024 the company simplified the name to Entrust, betting that digital identity and physical credentialing would increasingly be the same business.
Entrust sells mostly to enterprises and governments, the kind of customers who can't afford to get identity wrong. A bank needs to know its app is talking to its real customer. A government needs passports, ID cards, and citizen logins it can trust. That gives Entrust sticky, long-term relationships, but it also means it lives in a crowded, well-funded fight against security giants and a wave of newer identity firms. Its pitch is breadth — one vendor for certificates, authentication, card security, and credential issuance — and its challenge is staying sharp as each of those pieces gets attacked by focused specialists.
Saved answer · last researched 15 Nov 2026