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Emotive sells conversational text messaging software that helps online retailers and ecommerce brands talk to customers and sell more.
Emotive is a software company that helps online stores and ecommerce brands talk to their customers over text message. Instead of sending the same old email blasts, a shop can use Emotive to run friendly, back-and-forth chats with shoppers — answering questions, nudging them to buy, or bringing them back after they leave something in their cart.
The business works like this: retailers pay Emotive a subscription to use its software, and the tools plug into the messaging channels people already use every day. The company's roots go back to its earlier life as 317 Labs Inc., before it grew into the conversational commerce brand it is today. Ecommerce has become a crowded, noisy battlefield, and merchants are always hunting for a way to cut through. Text messages get opened far more often than emails, so a well-timed message from a brand a shopper actually likes can do real work. That pitch is powerful but crowded. Emotive competes for the same retail marketing budgets as bigger, more established messaging platforms that also want to own the customer conversation. Its edge is focus: it's built specifically for ecommerce and online retail, rather than being a general-purpose tool stretched to fit. Still, that means its fate rises and falls with the health of online shopping and with how much merchants are willing to spend on marketing software when times get tight.
Emotive is a private company, so its finances aren't public, and it doesn't report revenue the way a listed business would. The simple way to think about it: it's a bet that the future of selling online sounds less like a fancy ad campaign and more like a friendly text from a store you trust.
Saved answer · last researched 15 Nov 2026