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Elaraby Group
Elaraby Group makes and sells home appliances and electronics, from washing machines and refrigerators to televisions, mostly for customers in Egypt and the Middle East.
Elaraby Group is one of Egypt's biggest makers and sellers of home appliances and electronics. If you walk into an Egyptian home, there's a good chance the washing machine, refrigerator, or television in it came from this company. It builds and sells the everyday machines that keep a household running, and it has been doing so for decades.
The business runs on a few main engines. It manufactures appliances in its own factories, it imports and distributes global brands in Egypt, and it sells everything through a large network of its own retail stores and dealers. Its best-known brand is Toshiba, whose home appliances it makes and sells across the region under a long-standing partnership. It also carries other international names, giving customers a range of prices and styles under one roof. People choose it because it offers trusted brands, local service, and warranties they can actually use, with repair centers spread across the country. What makes Elaraby strong is that it controls much of the chain itself: it makes the products, moves them through its own distribution and stores, and services them afterward through a big network of service centers. That control is hard for rivals to copy quickly. Its main competition comes from other appliance makers and retailers, both local and imported, and the business is exposed to swings in the Egyptian economy, currency values, and import costs, which can push prices around quickly.
Elaraby is a private, family-run company, founded in the 1930s by the Elaraby family and still controlled by it. It has kept a large manufacturing base in Egypt and has expanded across the Middle East and Africa, selling appliances to a broad swath of households. For most Egyptian families, it is less a brand than a familiar part of daily life.
Saved answer · last researched 10 Nov 2026