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Docplanner makes software that lets doctors and clinics manage appointments and bookings, and runs the online marketplaces patients use to find and book them.
Docplanner is the company behind the websites and apps millions of people use when they need a doctor, dentist, or therapist. You search, you see who's available, you book — often within minutes, sometimes late at night when the clinic is closed. On the other side of that booking sits the clinic's own software: calendars, patient records, reminders, payments. Docplanner sells both halves, so it earns money from clinics that pay for the tools and from patients who find them through its marketplaces.
That two-sided setup is the heart of the business. The patient-facing brands — ZnanyLekarz in Poland, Doctoralia in Spain and Latin America, MioDottore in Italy, and others — bring in demand and reviews, which makes the platform useful to doctors. The clinic software, called Noa Notes and formerly Doctoralia's practice-management tools, keeps the clinic's daily operations inside Docplanner's walls. Once a clinic runs its schedule and patient records on your system, switching away is a real hassle. That stickiness is the moat, and it is why Docplanner has been able to grow steadily across more than a dozen countries, with its biggest markets in Poland, Spain, Italy, Brazil, and Mexico. The company is private, backed by investors including Goldman Sachs-managed funds and the European investor One Peak, and its founders include Mariusz Gralewski, who started the Polish version in 2007 after his own frustrating search for a dentist. It has grown largely by buying local rivals and stitching them onto one platform — a classic roll-up strategy that works when you can keep the products and the brand names intact.
The honest picture is a business with real tailwinds and real pressure. The tailwinds are obvious: healthcare is shifting online, clinics are desperate for simpler scheduling, and patients increasingly expect to book a doctor the way they book a restaurant. The pressure comes from the same place — competitors like Doctolib in France and Germany are chasing the same clinics, and every country has its own local booking player. Winning means being the default tool in enough markets that clinics and patients both stay put.
Saved answer · last researched 15 Nov 2026