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Cutrale squeezes oranges and sells the juice and useful leftovers to drink makers and food companies around the world.
Cutrale is one of the world's biggest orange juice companies. It turns oranges into juice and into the other useful things you can pull out of the fruit, like oils and pulp, and sells them to beverage makers and food companies in more than 80 countries. If you drink a glass of orange juice from a major brand, there's a decent chance Cutrale grew or squeezed some of the oranges behind it.
Here's the basic problem the business solves. Oranges grow on trees with seasons and weather, but people want juice all year and in places where orange trees don't grow. Cutrale sits in the middle: it buys and grows oranges, squeezes them at big processing plants, stores the juice in a form that keeps, and ships it wherever customers need it. It has been doing this for generations as a family-controlled company, which now also runs its own orange groves and a fleet of ships to move juice around the world. The customers are the companies that put orange juice on supermarket shelves or use it as an ingredient. Cutrale's edge comes from scale and control of the chain—from the grove to the ship—which helps it squeeze costs and guarantee steady supply. The risk is just as clear: orange juice demand has been drifting down in many rich countries, and a bacterial disease called citrus greening has hurt orange harvests badly, especially in Florida. That squeeze on supply has pushed juice prices up and made reliable fruit sourcing the whole game.
Cutrale has grown by buying rivals and expanding beyond Brazil. In 2017 it teamed up with a European partner to buy the juice business of The Coca-Cola Company for roughly $220 million, which added orange and other fruit juice operations and customers. That deal made Cutrale even more central to the global juice trade. As a private company, it doesn't report publicly like a listed firm, so the outside world mostly learns about it through prices, harvests, and deals in the orange juice market.
Saved answer · last researched 15 Nov 2026