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Copper makes customer relationship management software that runs inside Gmail and Google Workspace, helping small sales teams track leads, deals, and contacts without leaving their inbox.
Copper is a customer relationship management company, but instead of asking you to learn a whole new program, its software lives right inside Gmail. If you run a small business or a sales team and your work already happens in Google's email and calendar, Copper quietly keeps track of the people you talk to, the deals you're chasing, and the follow-ups you owe — so the CRM is where you already are, not another tab you forget to open.
The basic problem it solves is simple. Salespeople hate data entry. Most CRM tools are separate systems that demand you copy information out of your inbox and into forms, which people skip when they're busy. Copper plugs into Gmail and Google Workspace so that emails, meetings, and contacts flow into the CRM automatically. You pay a monthly subscription per user for that convenience. Customers choose it largely because it fits the tools they already use, rather than forcing a switch to something like Salesforce, the giant of the category.
The company has a bit of history worth knowing. It started life as ProsperWorks and renamed itself Copper in 2018. It focuses on relationship-driven businesses — agencies, consultancies, real estate, and small sales teams — rather than giant enterprises. That focus is both its strength and its limit: it's a friendly, low-friction tool for smaller teams, but it competes in a crowded field against much bigger players with far deeper pockets. Its bet is that staying inside Google's ecosystem keeps customers loyal and makes the product hard to replace once it's woven into daily work.
Saved answer · last researched 15 Nov 2026