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Attio makes a customizable, AI-native customer relationship management (CRM) platform that helps modern business teams organize and act on their customer data.
Attio is a software company that sells a customer relationship database for modern teams. A CRM is the system a company uses to keep track of the people it sells to and the conversations it has with them — think of it as the shared brain where contacts, emails, deals, and notes all live. Attio's twist is that this brain is fully customizable, so a team can shape it around how it actually works instead of forcing its work into a rigid template.
The company was founded in London in 2017 by Nicolas Sharp and Alexander Christie, who wanted to rebuild the CRM from scratch for the internet era. Its product is "AI-native," meaning artificial intelligence is built into the core of the software rather than bolted on as an extra. That lets the system enrich records automatically, draft messages, and answer questions about a company's own customer data. It serves go-to-market teams — the sales, marketing, and customer-facing people whose job is to win and keep customers — and it is used by fast-growing technology businesses and venture-backed startups. Attio earns money by selling subscriptions to businesses, typically charged per user per month, with higher tiers unlocking more features and support. Customers choose it over the big incumbents because it feels flexible and modern: it can be set up quickly, connects to the tools teams already use like email and calendars, and adapts to unusual workflows instead of forcing everyone into a fixed pipeline. That flexibility is the pitch — a CRM that bends to your process rather than the other way around.
The business is a venture-backed private company, not a publicly traded stock, so it does not report public financials. It raised a $33 million Series B led by Sequoia in 2025, following earlier funding rounds, which signals investor confidence that a new entrant can take share in a market long dominated by Salesforce and HubSpot. Its main challenge is the same one every challenger faces: convincing companies to switch away from deeply entrenched tools, which is hard, slow, and expensive to do.
Saved answer · last researched 15 Nov 2026