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Another Planet Entertainment promotes concerts and runs music venues in California.
Another Planet Entertainment is a concert promoter and venue operator based in Berkeley, California. It books live music shows and runs the venues where those shows happen, mostly in the San Francisco Bay Area. So if you buy a ticket to see a band at a famous Bay Area spot, there is a decent chance Another Planet is the company behind the show.
The business works like this: Another Planet finds artists, negotiates with their agents, rents or operates a venue, sells tickets, and handles the logistics of putting on the show — sound, security, staffing, and marketing. The money comes from ticket sales, plus the fees attached to them, along with concessions and sponsorships. Artists get paid; the promoter keeps what is left after costs, which means the promoter carries real risk. A show that sells out makes money. A show that flops does not. What makes Another Planet notable is the venues it controls. It operates the Greek Theatre in Berkeley and has been involved with the historic Fox Theater in Oakland, among others. Owning or managing the venue is a big advantage: it gives the promoter a steady home base and a stronger hand when booking tours that need a Bay Area stop. The company was founded in 2003 by Gregg Perloff, a longtime Bay Area concert executive, and it has grown into one of the region's dominant live-music players.
The concert business is cyclical and depends on disposable income and touring schedules, and it got crushed during the pandemic when venues went dark. Another Planet has also clashed with local government — most visibly in its long, messy fight over running the Greek Theatre, which drew scrutiny over its contracts and influence in Berkeley. Live music is a tough, thin-margin game, but controlling desirable venues in a wealthy market gives Another Planet a durable edge that pure ticket-pushers do not have.
Saved answer · last researched 15 Nov 2026