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Aladdin runs two restaurant chains in Vietnam: Longwang hotpot shops and Bò Tơ beef restaurants.
Aladdin is a Vietnamese restaurant company. It runs two chains that feed people who want a fun, social meal out: Longwang hotpot restaurants, where diners cook meat and vegetables together in a bubbling pot at the table, and Bò Tơ beef restaurants, which serve dishes built around tender young beef.
Hotpot is a group activity as much as a meal. You order a broth, a pile of raw ingredients, and everyone at the table drops things in and fishes them out as they cook. That makes hotpot a good business for a restaurant operator: customers stay a while, order plenty of drinks, and often come in groups. The Bò Tơ chain plays a different note, focused on beef dishes rather than a shared cooking pot, which lets the company reach diners who want a more straightforward sit-down meal. Both brands sit in Vietnam's busy casual dining market, where lots of chains compete for the same hungry customers. Aladdin's edge, if it has one, comes from running two distinct brands that appeal to different moods and occasions rather than betting everything on a single concept. The company makes its money the way restaurants always do: customers pay for food and drinks, and the gap between what those cost to make and what diners pay is what's left to cover rent, staff, and everything else.
Aladdin is a small private company, so detailed financial figures aren't publicly available, and it doesn't have the scale or brand recognition of big international chains. That means its fortunes ride on how well it picks locations, keeps food quality consistent, and gets repeat diners to come back — the same unglamorous fundamentals that decide whether any restaurant group thrives or fades.
Saved answer · last researched 15 Nov 2026