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Zevia PBC
Zevia sells zero-sugar sodas and other drinks sweetened with natural ingredients like stevia instead of artificial sweeteners.
Zevia makes soda and other drinks that have no sugar and no artificial sweeteners. Its cans are sweetened with stevia, a plant-based sweetener, and flavored with natural ingredients. The lineup includes classic sodas like cola and root beer, plus energy drinks and organic teas. You'll find them in the soda aisle at grocery stores and big retailers across the U.S. and Canada.
The company's whole pitch is giving people a soda habit without the sugar or the fake stuff. A regular can of Coke or Pepsi is loaded with sugar or, in the diet versions, artificial sweeteners like aspartame. Zevia bets that a shopper who wants a sweet fizzy drink but is wary of both will reach for its can instead. That puts it in a crowded ring with giant rivals Coca-Cola and PepsiCo, plus other upstart brands chasing the same "better for you" shopper. Zevia doesn't make its own drinks. It hires outside manufacturers to brew and can them, then sells through distributors and retail chains. That keeps costs lighter than owning factories, but it also means the company lives or dies on shelf space and brand awareness. Its biggest challenge is that "natural zero-sugar soda" is no longer a niche nobody else noticed—the big players have launched their own stevia-sweetened lines, and store brands are cheaper.
The business is small and still working toward steady profits. It went public in 2021 and has struggled to grow fast while keeping costs in check, which is a hard place for a tiny beverage brand competing against companies with enormous marketing budgets. Investors should watch whether Zevia can win more shelf space and turn curious buyers into loyal repeat customers, because in drinks, habit is everything.
Saved answer · last researched 14 Nov 2026