Understand any stock in simple English
Enter a ticker to learn what the company does and how it makes money.
Toro sells lawn mowers, snow blowers, and irrigation gear for homes, golf courses, and farms.
The Toro Company makes the machines that keep grass short, lawns watered, and snow off driveways. It sells to three very different groups of buyers, and that split matters a lot. Homeowners walk into a hardware store and buy a push mower or a snow blower. Landscaping crews and golf courses buy commercial mowers and irrigation systems. Farmers and builders buy drip irrigation and underground sprinkler parts through Toro's own units. Roughly, the professional segment brings in well over half the money, and the residential segment makes up most of the rest.
Think of it as three businesses under one roof: a consumer brand you see at the hardware store, a workhorse brand that golf superintendents rely on, and a behind-the-scenes plumbing company that quietly waters crops and city parks.
Here is the simplest way to picture how it earns money. Toro sells a mower once, but the blades, belts, and service visits keep cash coming for years. On the irrigation side, the company sells sprinkler heads, valves, and controllers — and once a golf course or farm installs them, switching to a rival is a hassle, so repeat sales are sticky. Toro was founded in 1914 in Minnesota to make tractor engines, and it moved into mowers after a turf-equipment maker showed up at its door. Today it is headquartered in Bloomington, Minnesota, and the biggest recent move was buying Intimidator Group in 2022 to grab a slice of the fast-growing zero-turn mower and utility vehicle market. It also spends heavily on new battery-powered mowers, because regulators in California and elsewhere are pushing gas engines out of lawn care. Toro uses its cash to pay a steady dividend, buy back shares, and snap up smaller rivals — the same playbook it has run for decades.
Saved answer · last researched 11 Oct 2026